IPL TV media rights sold for Rs 57.5 cr per match; Goes digital for 48 crores per game: Report

“The television rights to the media rights of the Indian Premier League (IPL) have been sold, this is almost Rs 50 lakh more than Sunday’s bid of Rs 57 crore. The final count for television rights at a price of Rs 57.5 crore is Rs 23,575 crore. Per Game crore. The digital pack saw no bidding and closed at Rs 48 crore per game,” the report said.

The report also said that the winners of the TV and digital rights bid are yet to be identified with no official word from the Board of Control for Cricket in India (BCCI). It added that there will be a re-bid between the winners of the TV and digital rights from 1:51 pm on Monday, which means that Packages A and B have two separate winners.

Apart from Packages A and B, which are the television and digital conglomerate for the Indian broadcasting sector, two more packages are also in the fray – like Package C, which has 18-game non-exclusive special matches (the base price is Rs 11 crore) and Package D, which is Rest of the World rights (base price Rs 3 crore).

Star India were the current holders of the IPL rights for the 2017–22 cycle, with a winning bid of Rs 16,347.50 crore for both TV and digital in September 2017.

Earlier, Sony Pictures Networks had won the IPL TV media rights for a period of 10 years with a bid of Rs 8,200 crore during the start of the tournament.

Disclaimer: This story is auto-aggregated by a computer program and is not created or edited by FreshersLIVE.Publisher : IANS-media

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