Chinese short-form video platform TikTok has gained popularity and is now a top social media platform for teens, among Instagram, Facebook, and Snapchat.
About 67 percent of teens say they ever use TikTok, with 16 percent of all teens saying they use it almost constantly.
The Google-owned YouTube platform tops the online landscape among teens by 2022, as it is used by 95 percent of teens.
TikTok is next on the list of platforms asked in this survey (67 percent), followed by Instagram and Snapchat, both of which are used by nearly six in 10 teens.
A Pew Research Center survey found that those platforms are followed by Facebook with 32 percent and smaller shares that use Twitter, Twitch, WhatsApp, Reddit and Tumblr.
This is the biggest reason why Meta founder and CEO Mark Zuckerberg has put his energy into making his platform more like TikTok, and Instagram reels now with higher annual revenue runs for ads than Facebook/Instagram Stories at the same time. rate ($1 billion). -launch.
“The change in the social media landscape since 2014-15 extends beyond the rise of TikTok and the fall of Facebook. A growing share of teens say they have been using Instagram and Snapchat since then. In contrast, Twitter and Tumblr have The share of adolescents using their platform saw a decline,” the survey said.
The two platforms the center tracked in an earlier survey, Vine and Google+, no longer exist.
“There are some notable demographic differences in the social media choices of teens. For example, teenage boys are more likely than teenage girls to say that they use YouTube, Twitch, and Reddit, compared to teen girls. Boys are more likely to use TikTok, Instagram and Snapchat,” the findings showed.
In addition, higher shares of Black and Hispanic teens report using TikTok, Instagram, Twitter, and WhatsApp than white teens.
The study also explored the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook.
The survey showed, “A total of 35 percent of teens say they are using at least one of them ‘almost consistently.’ Teen TikTok and Snapchat users in particular engage with these platforms, followed by Teen YouTube users are searching closely.”
A quarter of teens in the US who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same.
When viewed by teens overall, 19 percent say they use YouTube almost constantly, 16 percent say it about TikTok, and 15 percent say Snapchat.
Since 2014-15, there has been a 22 percent increase in the share of adolescents who report access to smartphones (95 percent now and 73 percent then).
“While adolescents’ access to smartphones has increased over the past eight years, their access to other digital technologies such as desktop or laptop computers or gaming consoles has remained statistically unchanged,” the report said.
Disclaimer: This story is auto-aggregated by a computer program and is not created or edited by FreshersLIVE.Publisher : IANS-media