App analytics company Apptopia estimates that an average of 1.7 million people are engaging in sports daily, which is less than 1 percent of Netflix’s 221 million subscribers, according to a CNBC report.
The platform is accelerating its push into video games with plans to double its list of offerings by the end of the year, but for now, some of the streaming giant’s subscribers are playing.
Since last November, the company has been rolling out games to keep users engaged between show releases.
The games are only available to customers, but they have to be downloaded as a separate app.
In the second quarter, Netflix lost nearly a million subscribers after losing 200,000 subscribers during the first quarter — its first subscriber decline in more than a decade.
In a letter to shareholders last year, Netflix named Epic Games and TikTok as its biggest rivals for people time.
“One of the many advantages Netflix has in pursuing the strategy is its ability to drive engagement beyond when a show first hits the stage,” said Tom Forte, senior analyst at DA Davidson.
Still, Netflix chief operating officer Greg Peters said last year the company was “several months and really, frankly, years” into learning how games can keep customers on the service, the report said.
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