Twitter joins Shopify to bring merchants’ products to its platform

All US Shopify merchants will have a quick and easy way to tap Twitter to inspire their customers to make a purchase.

“With our Twitter Shopping ecosystem, we are investing in features that empower businesses to put their products in front of their customers and take them where they can shop,” the company said in a statement. Huh.”

In 2021, there were 6.5 billion tweets mentioning businesses globally.

The company has built a Twitter sales channel app, which is available in Shopify’s App Store and through the Shopify admin.

With just a few clicks, merchants can connect their Twitter account to their Shopify admin and connect to Twitter’s Shopping Manager.

“In addition to access to Shopping Manager, merchants can also access other free tools that we’re building for professionals,” the company said.

The Sales Channel app regularly syncs with Shopify merchants’ product catalogs so they don’t have to manually update product information on Twitter, it informed.

Merchants can display their products on their Twitter profiles with Shop Spotlight or Twitter Shop to increase brand awareness, boost product discovery, and reach customers for free.

“Starting today, we’re expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops, making both features available to all merchants in the US,” Twitter informed.

Shopify is already a go-to commerce platform for merchants looking to start, grow and manage their business. We are excited to partner with an industry leader as we look to grow our Shopping products and bring them to more merchants.

“Our partnership with Twitter, and the launch of the Twitter Sales Channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform,” said Amir Kabara, Product Director at Shopify.

Disclaimer: This story is auto-aggregated by a computer program and is not created or edited by FreshersLIVE.Publisher : IANS-media

Leave a Reply

Your email address will not be published.