Through this integration, riders in Delhi NCR will be able to book Uber rides in Hindi through their official WhatsApp chatbot, the company said in a statement.
After a successful pilot in Lucknow in December last year, Delhi NCR – one of Uber’s top cities worldwide by volume – launched with a better and more seamless product experience as well as improved user experience in English and Hindi. for multilingual capabilities.
Built on the WhatsApp Business platform, the partnership will expand access to Uber’s mobility services to a new segment of consumers through integration in two languages.
Lucknow Pilot revealed that the WA2R audience is younger than the average Uber app user, with almost 50 percent of whom are under the age of 25.
The fact that 33 percent of inbounds were received from new users during this pilot shows the potential for new user acquisition through this partnership.
“Encouraged by the positive response from our pilot in Lucknow, we are excited to launch the WhatsApp to Ride experience in Delhi NCR. Considering the needs of the local market, the team has introduced Hindi language support while booking rides through WhatsApp. Making the booking process more interactive with the integration of buttons and go-to actions was one of our top priorities. Future product iterations of WA2R will allow existing users of the Uber app to book trips via WhatsApp as well. Will allow,” said Manikandan Thangarthanam, senior director. Uber, Mobility & Platforms, in the statement.
“Uber and businesses across all sectors are leveraging the WhatsApp Business platform to build a variety of custom solutions that help drive customer convenience and enable rich customer engagement. We are reaching out to new audiences.” We look forward to continuing to partner with businesses to help open the way for businesses that use WhatsApp extensively every day,” said Ravi Garg, Director, WhatsApp Partnerships, India.
WhatsApp users in Delhi NCR can book an Uber ride in three easy ways: messaging Uber’s business account number; scanning a QR code; Or clicking on a link directly to open an Uber WhatsApp chat.
They will then be asked to provide pickup and drop off locations, followed by advance fare information and expected time of arrival for the driver.
Riders get access to the same safety features and insurance protection as those who book trips directly through the Uber app. However, drivers on Uber’s platform will not see any change in the experience of rides booked through WhatsApp.
The company said the service is available to both new and existing users who have registered on Uber with just one phone number.
Disclaimer: This story is auto-aggregated by a computer program and is not created or edited by FreshersLIVE.Publisher : IANS-media